Luxe Botanics

A botanic skincare line scientifically formulated to allow nature to nurture your skin.


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Wellness. Where’s the Science?

What do you think of when you hear the word “wellness”?

You might envision your weekend nature hikes, morning meditation or daily golden milk latte. Maybe wellness is simply reclining on the couch and shutting off your phone. Or you might think of wellness as a total hoax (i.e. you don’t believe in seven-day green juice cleanses to “detox” your body and you’ll never understand the health claims behind vaginal jade eggs). [1]

Chances are you’re somewhere in between. Whatever side of the spectrum you skew towards, there’s one thing we can likely all agree on: wellness does not imply science.

With that said, in honour of World Science Day, we wanted to look more closely at the importance of science in the pursuit of wellness.

The Looming Problem With Wellness

More and more, the wellness industry is being scrutinized and criticized[2] by both health experts and consumers. That’s because the industry is increasingly making health claims, including those that are far-fetched (some are more subtle and others are even valid, making these claims more confusing than ever to the layperson).

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Once upon a time many of the wellness practices popular today were considered fringe customs of unconventional groups (e.g. “hippies”) but these days, wellness trends—from kale juice and herbal supplements to flower essences and crystals—have become the cool kid on the block. Even your most skeptical friend has probably tried bone broth or a cocktail infused with activated charcoal.

But let’s take a step back and ask: What exactly is wellness? And should it be brushed off?

According to the Merriam-Webster dictionary, wellness is “the quality or state of being in good health especially as an actively sought goal.”

And that’s a great goal.

The challenge is when wellness companies say their products will make changes like eliminate inflammation, cure depression or balance hormones when there is minimal or zero evidence to show it. We believe wellness should be approached with a scientific eye as you actively seek your wellness goals, whether that’s more energy, a happier mood or heathier skin.

How Wellness Can Be Achieved Through Skin Care – and Science

At Luxe Botanics, we rely on our core botanicals, Marula, Kigelia africana and Camu camu, to drive the efficacy of our formulas, undoubtedly drawing from nature to achieve positive visible changes.

But we don’t believe natural always equates to efficacy. Quality skin care begins—and ends—with science.

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A science-backed approach is one of the founding tenets of Luxe Botanics. (Our founder Jené Roestorf is a biotechnologist, so science naturally flows in her veins!). This is why our core botanicals and other beneficial ingredients we incorporate into our skin care are only those that have been extensively studied or proven—not to mention sustainable, certified organic and wild harvested whenever possible.

It is a promise to ourselves—and you —to maintain the highest standards when it comes to the scientific merit of our ingredients. But that doesn’t mean we aren’t all about wellness, too.

Wellness is the pursuit of feeling healthy. And we believe wellness is a means of self-care. One way to practice self-care and achieve wellness is investing and committing to a skincare ritual.

A skin care ritual is all about nurturing yourself in ways to feel more positive and relaxed inside and out, and nourishing the largest organ of your body by feeding it with nutrients that have demonstrated efficacy.

For us, wellness and science to go hand in hand. Because wellness isn’t achievable unless the tools you use are actually effective. This is what we aim to deliver at Luxe Botanics, and that is our promise to you.

Happy World Science Day!

 

Naturally yours,

The Luxe Botanics Team

 

 

[1] https://www.bbc.com/news/world-us-canada-45426332

[2] https://www.nytimes.com/2018/08/01/style/wellness-industrial-complex.html?hp&action=click&pgtype=Homepage&clickSource=wide-thumb&module=mini-moth&region=top-stories-below&WT.nav=top-stories-below&utm_source=Full+Newsletter&utm_campaign=51486451ea-

 

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Sustainability That Goes Beyond Skin Deep

Our guiding philosophy at Luxe Botanics has always been Nature to Nurture. It’s what we set out to do when on the hunt to find the intersection between science and nature. And it’s what drives us every single day to source only the finest, nutrient-rich core botanicals for healthier skin.

For us, sustainability is the code we live by. Every step of the way is completed with intention and care — from harvesting each rare and natural ingredient, to the conscious innovation we use in production methods, all the way to ensuring every component of our packaging is able to be recycled — no step is unaccounted for and no waste is left behind. You might say, it makes our world go round (in every sense!).

But what exactly is sustainability?

Shall we start from the beginning…

Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations. [1]

Ok, sounds promising. But what about the benefits?

  • Reduces waste and your impact on the environment
  • Saves natural resources
  • Addresses social issues and improves the livelihood of individuals and communities
  • Saves money on the life of your products
  • Creates work for local suppliers
  • Creates a market for sustainable goods to help the economy grow and creates more jobs [2]


The berry that keeps on giving

For superberry botanical, Camu camu, our pursuit for sustainability starts at the source. Organically grown, as with our other core botanics Marula and Kigelia, Camu is hand-picked with extreme care (figuratively and literally) for its ability to benefit humans, nature and is at the top of its class when it comes to Vitamin C and broad-spectrum antioxidants, warranting its title as nature’s brightening powerhouse.

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Sure, the power of this beauty is evident after giving it a try for yourself, but what is hard to see at a bottle’s glance is the home-hitting effects on the communities who harvest it as well as the environment they protect and nurture for future generations. Through our partnership with NGO Fitovida we’re able to provide specialized education and training to the local communities in Brazil so they can safely explore the country’s biodiversity. Our efforts ensure continued use of the Brazilian biome in a safe and sustainable way. All in a day’s work, for a fair-trade wage. Now that’s enough to brighten anyone’s day!

As you can see, our mantra of Nature to Nurture has deep roots and our mission (should you choose to accept) is to spread this throughout the world. We’re so happy you could join us for the ride because we’re just getting started.
Naturally yours,

The Luxe Botanics Team

 

[1] https://www.epa.gov/sustainability/learn-about-sustainability#what

[2] https://www.nibusinessinfo.co.uk/content/benefits-buying-sustainable-goods-and-services


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Luxe Botanics Joins The Clean Ribbon Alliance

A Pledge from the Luxe Botanics Team

At Luxe Botanics, we believe in Nature to Nurture, using the beauty of plant powered medicine to enrich skin health.

Marking February 4th’s #WorldCancerDay, we are proud to share our commitment to non-profit charity The Clean Ribbon, standing alongside the likes of Rêve en Vert, FROM Clothing, PRITI NYC and Virtue + Vice to support research into everyday chemicals commonly found in personal care products.

Independent scientists will investigate whether certain ingredients we are exposed to in clothing dyes, cosmetics, skincare and grooming products may contain potential carcinogens. Results will be published on The Clean Ribbon’s online information portal www.cleanribbon.com allowing the public to make healthier grooming and fashion choices for themselves and their families.

Pledging 1% of all Luxe Botanics’ serum sales to the cause, the allegiance rallies to the cry #keepitclean.

The Clean Ribbon’s Board of Trustees includes Philanthropist Lady Charlotte Lyham, Wellness Expert Shanon Hoffman, Al Thani Foundation CEO Sara Saud Al Thani and ELUXE Magazine Editor Chere Di Boscio.

Thank you for your continued support of Luxe Botanics and the causes close to our heart!

Naturally yours,

 

The Luxe Botanics Team


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The Science Behind Natural Skincare

Happy World Science Day! We’ve come a looong way as humans. From conquering the heights of space travel to curing illnesses. Science has allowed humanity to progress beyond the wildest dreams of our ancestors. But with all innovation, inevitably comes some scepticism. In skincare, one of the most persisting questions posed is the manufacture of synthetic ingredients: are they a good thing or are they harmful?

Einstein said, “To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”

As you know, we’re Mother Nature’s biggest fan, but, we’re also a great believer in science and that remarkable things can happen at the intersection between both.

 

Are Natural Ingredients Better Than Their Synthetic Counterparts?

The truth is, even when a synthetic substance and its natural counterpart possess the exact same molecular structure, there can still be some differences between them. Despite the word “synthetic” having negative associations, synthetic doesn’t necessarily mean bad—as long as an ingredient is effective while produced and sourced in a responsible, safe and sustainable manner.

To understand, let’s take a closer look.

 

Synthetic Ingredients In Skincare

In the case of vitamins (like the powerhouse trio vitamin A, E and C), many used in skincare are synthetic. Manufacturers typically turn to these ingredients because they are often more cost-effective and easier to source. Some synthetic ingredients are also usually more stable, with longer shelf lives than natural ingredients.

If we take the example of Vitamin C, it has many beauty benefits: it can lighten dark spots, neutralize free radical damage and help fight wrinkles. This mighty vitamin is usually processed for use in skincare products.  The closest form to natural vitamin C is L-ascorbic acid and is made from corn starch, corn sugar or rice starch. Then there are natural extracts like our beloved Camu camu berry, which contains more vitamin C than acai and oranges.

But, when it comes to results, natural vitamin C seems to have an edge over L-ascorbic acid. In one study from 2001, researchers found that “delivery of topical L-ascorbic acid into the skin is critically dependent on formulation characteristics,” meaning it had to be formulated at a certain pH level to have any effect on the skin. [1] The same study also concluded that two types of synthetic vitamin C, didn’t even penetrate the skin in order to bring about any of the positive effects of vitamin C.

In this instance, nature wins if ingredients aren’t formulated correctly.

But remember, even though an ingredient is natural it doesn’t necessarily mean it’s always more effective either.

Let’s take a look at another example: natural Vitamin B3, also called niacinamide, has similar results on the skin as synthetic Vitamin B3 which we derive from beets and legumes as a more plentiful source. There are also peptides – protein fragments made up of amino acids – most of which in skin care are artificial, that companies use to help stimulate collagen production to minimize wrinkles and plump up complexions. At Luxe Botanics, our peptides, are created using sustainably sourced natural palm kernel oil and coconut oil, which perform with equal efficacy as a natural peptide.

So you start to see in certain cases that synthetic Ingredients come up trumps, and to understand that not everything is black and white. It all comes down to doing your homework.

 

Natural Or Synthetic?

So. What to do? In the end, bear in mind that just because an ingredient wasn’t literally dug up or picked in nature doesn’t automatically spell unsafe or ineffective. Sure, there are plenty of skincare products out there with fillers and other synthetics that do more harm than good, but there are exceptions. What you should be looking at is the effectiveness of the ingredient (does it perform the job it’s supposed to? How does it formulate with other ingredients) and making sure the environment isn’t at risk due to its production.

Scientific advances today mean we have the tools to create high-tech natural beauty synthesised from natural and organic bases like never before; where delicate, botanical ingredients are not compromised but can be enhanced. It’s this pursuit of discovery which scientists thrive on.

At Luxe Botanics we select our core botanicals based on peer-reviewed data published in scientific journals. But even this is not enough if we don’t then look carefully at the ingredients we formulate with, each which must have an individual purpose. By taking time to understand the perfect synergy of ingredients, balanced in precisely the right proportions, this is the harmony we strike between science and nature.

For more info on high-tech, plant based ingredients in our skincare take a look at our earlier blog on ingredients with purpose.

 

Naturally yours,

The Luxe Botanics Team

 

[1] https://www.ncbi.nlm.nih.gov/pubmed/11207686