Luxe Botanics

A botanic skincare line scientifically formulated to allow nature to nurture your skin.


Leave a comment

Living a Life of Lagom

balanced

There’s something about Scandinavian concepts of living. Clean lines with a minimalist approach. We’ve been buying into their beautifully simplistic interiors for decades, and with good reason why.

While Hygge, the Danish idea of cozy living, has been huge in the last year, now “lagom” has quietly elbowed its way into the spotlight as an ideology for life. Never heard of lagom? Well we’re here to enlighten you…

A Swedish word that means “just the right amount” or “not too much, not too little,” lagom is the latest lifestyle trend people have fallen in love with. And we have too! With its emphasis on moderation, it can be thought of as a more mindful way of living, for everything to be a balance and “just right.” It emphasizes frugality and sustainability, inviting people to live their lives with more consciousness of the world around them.

Lagom is a moment for pause, to look at all the items we use and why, asking us to really consider the importance, or lack thereof. By becoming more centred around what we genuinely value in life, this can bring about a sense of greater purpose and even help to de-stress. It can be massively beneficial to let a little bit more lagom seep into our busy, often overwhelming lives, and here are a few ways you can start living a life of lagom through your beauty routine:

 

Bare Necessities

If you stop to think about it, you really don’t need five different types of moisturizers and three different types of eye cream. Sometimes we find ourselves purchasing more and more without once stopping to ask why. We’re so used to consumption that it becomes second nature, and we find ourselves in a race to constantly buy new things. Retail therapy, after all, didn’t become a phrase without reason, but it’s an instant gratification that seldom lasts and has an insatiable appetite.

Get into a lagom state of mind by getting rid of beauty items that have long expired. Mascara older than three months can go, as can skincare products you’ve had for a year or more and never use. Starting with expired items is a good way to begin the de-cluttering process without feeling like you’re throwing your hard-earned money away – those moisturizers and serums didn’t come cheap, we know. But once these are gone, you may want to consider what you use on a daily basis, and what is simply taking up space on your shelves. Only you know what really works and what products deliver the best results. Stick to those and thoughtfully curate your beauty ritual to be the best it can be.

 

Back To Basics

Lagom preaches the belief of “just right,” which means goodbye to excess. This can relate to the ingredients in beauty products, putting emphasis on those that are simple yet powerful. The current trend of plant-based face oils fits right in with lagom, as does the rise in popularity of natural and organic beauty. Clean, nature-based ingredients like argan oil and shea butter provide effective results without any of the harshness of added preservatives and synthetic ingredients.

833b6da6e2c0da8ab5e2220e9b8ab57c

The rule tends to go, the fewer number of ingredients in a product, the better. But that doesn’t mean these ingredients are any less potent. It’s all about finding the right combination and balance, ensuring each ingredient actually serves a beneficial purpose. Careful consideration of each ingredient and what it brings to the table is a core principle of lagom.

 

Sustainability

Our resources cannot last forever. This is one of the reasons why lagom emphasizes eco-friendliness. Practice lagom by using products with recyclable packaging as well as re-using the many jars and bottles that house your favourite beauty products. By scaling down your beauty regimen, you can also make sure you’re doing your part by using a product until the very last drop. This way you’ll ensure that you’re not being wasteful—and it’s easier to do if the product you’re using is wholly effective and one that you love. In the end, it all comes full circle.

 

gallery-1483971294-ikea-sortera-waste-sorting-bins

Sustainability can refer to ingredients as well. Ingredients that are sourced through wild harvesting or organic means ensure there is harmony between a finished product and its origins. Cultivating ingredients through fair-trade practices also respects the farmers who look after the land and who should stand to gain from their hard work just as you stand to gain from using a beautifully crafted product. It can be a win-win for all. Hurrah!

Hands-of-farmers-family-holdin-sapling

Beauty that is rooted in sustainability also ensures that the planet will not be unduly harmed by harsh methods of cultivation that are ultimately unsustainable and cause pollution. By supporting eco-conscious brands that respect the planet and prize business methods that leave a small footprint, you can adopt many of the core ideals lagom.

 

Practice Makes Perfect

You don’t have to dive headfirst into lagom. Like any lifestyle change, it requires patience and understanding on your part. It will also take some time. It can be difficult to let go of old and comfortable habits, like hoarding every old beauty product and voraciously purchasing new ones, especially if you’re a self-professed beauty obsessive and love new things. Don’t we all? But if you’re serious about curbing old habits and embarking on a change that will ultimately benefit you and the planet, lagom can come easily to you. Start out small, taking tentative baby steps, and before you know it, you’ll be leading a lagom life.

 

Naturally yours,

The Luxe Botanics Team

 

Advertisements


Leave a comment

Don’t Be a Greenwashing Victim: 6 Key Points to Remember

Pure. Natural. Organic. Green. Clean. Chemical-free. These words make us feel comfort. Chemicals. Non-natural. Synthetic. Man-made. These words make us squirm. But when it comes to choosing a skincare product, is it that easy to differentiate what’s truly safe and effective for you—by looking for these words claimed on a label?

The short answer is: not always. These days, too many consumers are “greenwashed,” believing a company is environmentally responsible or that its products are truly “all-natural,” which often happens when the company demonizes ingredients that were made in a lab or using scary terms like “chemicals.”

But don’t be fooled! In today’s post, we’ll share the key points to bear in mind in order to shop smart for skin care and bypass all the greenwashing we face today.

 

Performance Is As Important As Safety… And Sometimes That Requires Supporting Ingredients

For centuries, cultures around the world have harnessed natural resources from their part of the world to create effective beauty solutions. For example, local women in Africa rely on the oil of Marula to keep their skin youthful despite spending hours under the sun. There are no labs, no additives, no preservatives. Just the oil. Many people insist this is the only way to go… that mixtures are bound to contain harmful toxins.

But if you were to have the wherewithal to enhance your one miracle ingredient so your skincare is that much more effective, wouldn’t you? Many botanicals in nature are able to work in harmony to provide glow-boosting benefits, making them all the more powerful. This is why we complement our Marula oil with other botanicals like Jojoba, Carrot and Rosehip (three well-known, tried-and-true ingredients known to transform skin). The key here is synergy—and when a skincare product is synergistically formulated, it can make a world of difference for your complexion.

 

Using the Word “Natural” in Marketing Is NOT Regulated in the U.S.

That’s right—a company can add a few drops of low-quality botanical oil to an otherwise toxin-filled formula and call it natural. On top of that, personal-care products are not tested to see if the manufacturer has in fact included the ingredients they claim it contains. The FDA hardly regulates anything (as of now), so “natural” doesn’t mean anything. The good news is that if you lack confidence about where the ingredients are sourced or how safe they are, you can always switch to a brand that offers total, 100% transparency, and is willing to answer questions about how they craft their formulas.

 

“Natural” Doesn’t Always Mean It’s Good for You

Heart leaaf

Although there are many benefits to going the natural route, it should also be noted that natural is not invariably better for everyone. There are natural ingredients out there that can be abrasive and harsh on sensitive skin. For example, some plant oils, like coriander, can cause allergic reactions in some people. Although the word natural undoubtedly comes with a positive connotation, it’s important to realize and remember that not all natural ingredients are created equal.

Also—though we’re stating the obvious here—keep in mind that nature is sometimes harmful. Poison oak, poison ivy and certain poisonous mushrooms are no doubt natural, but we wouldn’t want to go anywhere near them!

 

Ingredients Created by Humans Can Actually Be Good

There’s no evidence to suggest that certain manmade ingredients are harmful. Take certain forms of squalane, for example. Although it’s a moisturizing substance found in olives and sharks, it’s totally possible to recreate it—safely and sustainably—in a lab. And the results are just the same.

 

Sometimes, Natural and Synthetic Need to Work Together

Oftentimes, it’s necessary to combine both natural and synthetic ingredients in a skincare product to ensure the highest level of efficacy. Take sunblock as an example. Many sunblocks contain titanium dioxide, which is natural, but this ingredient is further helped along by sodium hyaluronate, which is synthetic. Sodium hyaluronate improves the texture of sunscreen, making it easier to apply and spread on the skin. Together, these two ingredients make for the most effective sunblock to keep you protected.

 

The Term “Chemical” Is Misleading

Many people have an immediate visceral reaction when confronted with the term, as “chemicals” are almost always considered toxic or poisonous. However, everything in nature is made of chemicals, even something as beneficial and crucial to humans as water. We just rarely think of water in terms of its chemical name, dihydrogen monoxide. Plus, plenty of natural ingredients have scientific names that are long, hard to spell, hard to pronounce and, therefore, quite intimidating. Yet they are no more harmful because of it.

To illustrate this point, James Kennedy, who teaches chemistry in Melbourne, Australia, made this in a post on Aeon.co:

“In reality, ‘natural’ products are usually more chemically complicated than anything we can create in the lab. To demonstrate, I broke down the components in an ordinary banana. (For brevity’s sake, I omitted the thousands of minority ingredients, including DNA.) Here is the result:

0b6fa5bc4047875a8fd36574ba1e21f9INGREDIENTS: WATER (75%), SUGARS (12%) (GLUCOSE (48%), FRUCTOSE (40%), SUCROSE (2%), MALTOSE (<1%)), STARCH (5%), FIBRE E460 (3%), AMINO ACIDS (<1%) (GLUTAMIC ACID (19%), ASPARTIC ACID (16%), HISTIDINE (11%), LEUCINE (7%), LYSINE (5%), PHENYLALANINE (4%), ARGININE (4%), VALINE (4%), ALANINE (4%), SERINE (4%), GLYCINE (3%), THREONINE (3%), ISOLEUCINE (3%), PROLINE (3%), TRYPTOPHAN (1%), CYSTINE (1%), TYROSINE (1%), METHIONINE (1%)), FATTY ACIDS (1%) (PALMITIC ACID (30%), OMEGA-6 FATTY ACID: LINOLEIC ACID (14%), OMEGA-3 FATTY ACID: LINOLENIC ACID (8%), OLEIC ACID (7%), PALMITOLEIC ACID (3%), STEARIC ACID (2%), LAURIC ACID (1%), MYRISTIC ACID (1%), CAPRIC ACID (<1%)), ASH (<1%), PHYTOSTEROLS, E515, OXALIC ACID, E300, E306 (TOCOPHEROL), PHYLLOQUINONE, THIAMIN, COLOURS (YELLOW-ORANGE E101 (RIBOFLAVIN), YELLOW-BROWN E160a), FLAVOURS (3-METHYLBUT-1-YL ETHANOATE, 2-METHYLBUTYL ETHANOATE, 2-METHYLPROPAN-1-OL, 3-METHYLBUTYL-1-OL, 2-HYDROXY-3-METHYLETHYL BUTANOATE, 3-METHYLBUTANAL, ETHYL HEXANOATE, ETHYL BUTANOATE, PENTYL ACETATE), 1510, NATURAL RIPENING AGENT (ETHENE GAS).”

So if you’re the type of person who shuns a product just because you “can’t pronounce” an ingredient, remember this!

 

Takeaway

There are unfortunately a bevy of products out there that tell you they are “chemical-free” and completely “natural” and “pure,” but many times it means something far different than what you imagine. And in terms of wording and marketing, we have a long ways to go. As Kennedy says, “‘Pure’ should refer to single-ingredient products only. ‘Natural’ products should be sold exactly as they occur in nature, and ‘natural’ should be forbidden as a marketing term for cosmetics and other products. Finally, the use of ‘chemical-free’ – a logical impossibility – on product labels needs to be stopped.”

The brighter side of all this? There are some amazing skincare companies out there (we think we’re one of them ;)) that not only mean what we say, but exist on the pillars of honesty and transparency in order to provide the most high-performing skincare with safe, nature-inspired and nature-derived gems.

So if you ever have a question, just ask!

hello@luxebotanics.com

 

Naturally yours,

The Luxe Botanics Team


Leave a comment

Luxe Botanics Discovery Kits are for sale!

Buy Luxe Botanics Discovery Kit

Each kit contains a 10ml jar of each of our 7 unique products which harness the potency of three key active botanicals chosen for their unique therapeutic benefits.

Organically grown, the natural benefits of each core botanical are enhanced by being scientifically formulated with botanic and natural ingredients, making Luxe Botanics one of the few authentically organic skin care lines in the industry.

Hydrating Marula Oil from Kenya: Serum and Pre Cleanser
Brightening Camu camu from Brazil: Serum, Moisturiser and Cleanser
Clarifying Kigelia africana from Malawi: Serum and Moisturiser

 USA, Canada, UK, Europe, Australia, Singapore and Hong Kong only

Buy Luxe Botanics Discovery Kit