Luxe Botanics

Innovated by Nature, Designed to Nurture.

Leave a comment

Living a Life of Lagom


There’s something about Scandinavian concepts of living. Clean lines with a minimalist approach. We’ve been buying into their beautifully simplistic interiors for decades, and with good reason why.

While Hygge, the Danish idea of cozy living, has been huge in the last year, now “lagom” has quietly elbowed its way into the spotlight as an ideology for life. Never heard of lagom? Well we’re here to enlighten you…

A Swedish word that means “just the right amount” or “not too much, not too little,” lagom is the latest lifestyle trend people have fallen in love with. And we have too! With its emphasis on moderation, it can be thought of as a more mindful way of living, for everything to be a balance and “just right.” It emphasizes frugality and sustainability, inviting people to live their lives with more consciousness of the world around them.

Lagom is a moment for pause, to look at all the items we use and why, asking us to really consider the importance, or lack thereof. By becoming more centred around what we genuinely value in life, this can bring about a sense of greater purpose and even help to de-stress. It can be massively beneficial to let a little bit more lagom seep into our busy, often overwhelming lives, and here are a few ways you can start living a life of lagom through your beauty routine:


Bare Necessities

If you stop to think about it, you really don’t need five different types of moisturizers and three different types of eye cream. Sometimes we find ourselves purchasing more and more without once stopping to ask why. We’re so used to consumption that it becomes second nature, and we find ourselves in a race to constantly buy new things. Retail therapy, after all, didn’t become a phrase without reason, but it’s an instant gratification that seldom lasts and has an insatiable appetite.

Get into a lagom state of mind by getting rid of beauty items that have long expired. Mascara older than three months can go, as can skincare products you’ve had for a year or more and never use. Starting with expired items is a good way to begin the de-cluttering process without feeling like you’re throwing your hard-earned money away – those moisturizers and serums didn’t come cheap, we know. But once these are gone, you may want to consider what you use on a daily basis, and what is simply taking up space on your shelves. Only you know what really works and what products deliver the best results. Stick to those and thoughtfully curate your beauty ritual to be the best it can be.


Back To Basics

Lagom preaches the belief of “just right,” which means goodbye to excess. This can relate to the ingredients in beauty products, putting emphasis on those that are simple yet powerful. The current trend of plant-based face oils fits right in with lagom, as does the rise in popularity of natural and organic beauty. Clean, nature-based ingredients like argan oil and shea butter provide effective results without any of the harshness of added preservatives and synthetic ingredients.


The rule tends to go, the fewer number of ingredients in a product, the better. But that doesn’t mean these ingredients are any less potent. It’s all about finding the right combination and balance, ensuring each ingredient actually serves a beneficial purpose. Careful consideration of each ingredient and what it brings to the table is a core principle of lagom.



Our resources cannot last forever. This is one of the reasons why lagom emphasizes eco-friendliness. Practice lagom by using products with recyclable packaging as well as re-using the many jars and bottles that house your favourite beauty products. By scaling down your beauty regimen, you can also make sure you’re doing your part by using a product until the very last drop. This way you’ll ensure that you’re not being wasteful—and it’s easier to do if the product you’re using is wholly effective and one that you love. In the end, it all comes full circle.



Sustainability can refer to ingredients as well. Ingredients that are sourced through wild harvesting or organic means ensure there is harmony between a finished product and its origins. Cultivating ingredients through fair-trade practices also respects the farmers who look after the land and who should stand to gain from their hard work just as you stand to gain from using a beautifully crafted product. It can be a win-win for all. Hurrah!


Beauty that is rooted in sustainability also ensures that the planet will not be unduly harmed by harsh methods of cultivation that are ultimately unsustainable and cause pollution. By supporting eco-conscious brands that respect the planet and prize business methods that leave a small footprint, you can adopt many of the core ideals lagom.


Practice Makes Perfect

You don’t have to dive headfirst into lagom. Like any lifestyle change, it requires patience and understanding on your part. It will also take some time. It can be difficult to let go of old and comfortable habits, like hoarding every old beauty product and voraciously purchasing new ones, especially if you’re a self-professed beauty obsessive and love new things. Don’t we all? But if you’re serious about curbing old habits and embarking on a change that will ultimately benefit you and the planet, lagom can come easily to you. Start out small, taking tentative baby steps, and before you know it, you’ll be leading a lagom life.


Naturally yours,

The Luxe Botanics Team



Leave a comment

How Your Luxe Botanics Glow Empowers Rural Women All Over the World

There’s a “day” for everything, including National Donut Day, National Best Friends Day and even National Create A Vacuum Day (seriously, it’s on February 4). There are some we can support and others that just leave us stumped, but there’s definitely one we can get behind with full hearts and bona-fide excitement: International Day of Rural Women, which occurs on October 15.

Without rural women, the beautiful formulas we create to transform your skin would not be at all possible.

Established by the United Nations, International Day of Rural Women recognizes the essential role of women—with a special nod to those in developing countries—in agricultural and rural development.

According to the UN, rural women comprise about 43% of the agricultural labor force and “depend largely on natural resources and agriculture for their livelihood and the livelihood of others.” Part of the UN’s Sustainable Development Goals is to uplift rural women’s access to productive agricultural resources as one strategy to decrease world hunger and poverty.

In that spirit, we wanted to share with you how we play a role, however small, in assisting the rural women of our world—and how you, by choosing Luxe Botanics as your skin savior—are helping to contribute to our circle of giving back.

And while we’re paying tribute this week to the rural women who play an imperative role in the creation of every bottle of Luxe Botanics, we dedicate each and every day to them by boosting economic empowerment while giving back to the Buy1Give1 (B1G1) program.

Here’s how each product range makes a direct impact—on your skin and for the rural women of the world:


Kigelia Range: Clear Skin, Enlightened Minds

Kigelia-Africana-SerengetiOur Kigelia africana is organically grown and hand-picked by the local community in Malawi. Certified Organic by the Soil Association UK, our Kigelia africana extract enables the managing organization to utilize profits to plant new Kigelia trees (or for other community enhancement projects).

Kigelia extract helps tackle blemishes, while calming and firming skin, thanks to the fruit’s extraordinary antibacterial, anti-inflammatory and reparative properties. The extract is an unparalleled alternative to harsh blemish treatments because of its gentle, yet powerful, clarifying effect.

Through the B1G1 program, every time you purchase a Kigelia product, you help the Microloan Foundation Australia provide a day of business training for one woman. The course offers relevant financial literacy skills and ultimately empowers her to support her family.

So far, we’ve sent 46 women to business training.


Camu Range: Brighter Skin, Nourished Bellies

Myrciaria_dubia_Camu_camu_004.jpegOur Camu Camu is organically grown and hand-picked by the local community in Brazil.

Camu Camu is best known for its antioxidant powers (it contains more Vitamin C than acai!). Its rich vitamin content makes the plant a godsend for dull, aging skin, as it helps lighten spots, even skin tone and impart a luminosity that radiates a youthful vibrancy.

Through the B1G1 program, every Camu Camu purchase helps New Ways to provide a nutritious meal to an Ethiopian nursery school child for one day.

To date, we’ve provided 164 meals to a nursery child in Ethiopia.


Marula Range: Youthful Skin, Enriched Minds

IMG_0138 (1)

Our Marula oil is wild-harvested and processed by the local Maasai women in Kenya. This provides these women with an independent source of income, which gives them the means for sustainable livelihood.

We call Marula oil our “overachiever” since it addresses practically everything, including  the visible signs of aging like fine lines, wrinkles, loss of elasticity, sagging and natural moisture.

Through the B1G1 program, purchasing a Marula product helps New Ways cover costs for all the necessary educational materials such as books, uniforms and shoes.

As of today, you’ve helped us provide 57 days of education to a child in Kenya.


We’re grateful for days like the International Day of Rural Women, which remind us to step back and acknowledge all the human beings that contribute to the beauty of our daily lives. By investing in healthy skin, you support the communities that provide us with the most nourishing elements of nature as well as the women, children and communities who need our help. Thank you for being a part of it.

KIGELIA Malawi Business Training

Naturally yours,

The Luxe Botanics Team